Posts in FITNESS
SOPHIE EVERARD & VICTORIA PENDLETON ANNOUNCED AS FACES OF SWEATY BETTY'S SUMMER CAMPAIGN

Mad To Live are stoked to share that Founder Sophie Everard is fronting an inspirational campaign, “The Summer of Sisterhood” for the original instigators of girl power, inclusivity and bad-assery, Sweaty Betty, with one of her best friends, the incredible (and needs little introduction), multiple Olympic Champion, World Champion, horse-racing, alpinist and surfing fiend, Victoria Pendleton.

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THE LONDON ADVENTURE GUIDE

Having spent plenty of time living in the Big Smoke, much to the bemusement of friends and acquaintances who often can't imagine me not within 10 feet of water, I became a dab hand over the years at sussing out the best adventures within the confines of the city.  Sometimes we can't always head to a mountain or the coast, it isn't realistic every single week, so for those of you starved for adventure, check out my guide below of my favourite adventures to have, all in or within an hour of London!

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A WEEK WITH THE ACTION ACADEMY

I recently spent a week with the Nomads Camp at the Action Academy in the breathtaking town of Morzine in the French Alps.  I was galvanised by this unique concept, finding so much professional and personal inspiration whilst housed in the stunning year-long snow and summer resort.  My interest was immediately piqued when I read through the concept for the Nomads Camp: a working retreat so to speak, where a group of burgeoning/budding entrepreneurs/digital nomads are brought together to spend time on workshops to help with our respective businesses, listen to talks from like-minded business owners, hot-desk from the outrageously beautiful mountains, and pepper our working day with the radical activities all of us craft our lives around.

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TRAIL FIT TRAINING PROGRAMMES

My collaboration with KEEN for the launch of their women's-specific all-terrain shoe, the Terradora, saw me create 3 separate training programmes to demonstrate the versatility of the shoe.  This was a super fun project, as I love to show that you don't always need access to a gym, you can make any space a place to have fun and train.  

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PROJECT ROUND-UP: TRAIL FIT WITH KEEN

I was super psyched to connect with Keen some time ago, a US-founded adventure shoe company, partnering up on a project that is very close to my heart.  Keen, like myself, has it’s roots firmly entrenched in a genuine love of the outdoors and living an active life, with a healthy dose of adventure and connection to nature.   I live my life, both professionally and personally, in the persuit and existence of the activities and lifestyle that I adore so much ,and I believe this  rewards me with me so much, both physically and mentally.

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The Burn

I recently penned a short entry on an Instagram post outlining how I am trying to better implement active changes to my lifestyle where there is more time for downtime. Quite simply, more time to sit around, smell the frigging roses and remember to not be all-guns blazing 24/7, because shucks, I'm only human, and all humans get TIRED.

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NEXT DATE OF SHRED READY: SURF FITNESS ANNOUNCED. BOOK NOW!

The first Shred Ready Surf Fitness session blasted off last month in the heart of East London, Brick Lane, and I am super excited to announce the next date! Whether you're a seasoned or novice surfer who spends plenty or not quite enough time in the water (like some of us land-locked surfers!), Shred Ready: Surf Fitness is a bespoke workout that will improve your stamina and conditioning with highly targeted movements that work to boost your performance and ultimately enjoyment in the water.

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Surf Dome #WorkYourBikini Campaign Live!

A few weeks ago I hightailed it down to Devon to shoot a secret campaign which has now gone live.  Retailer Surf Dome pulled together a crew of real-life surf, skate, yoga and general stoking your brains out aficionados for a campaign that really taps into that whole vibe I dig of using your body, or in this case, your bikini too, for shit other than just posing.  Shredding waves. Getting sweaty in yoga.  Dancing around bonfires.  Riding ramps and not caring about what you look like, more about how good it makes you feel.

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The soundtrack to the Shred Ready: Surf Fitness class, the ultimate summer surf playlist

This week the all-new season of Shred Ready: Surf Fitness launched in the heart of East London, Brick Lane.  A surf-hungry crew of attendees were put through their paces, focussing on the key dynamics of the class. Working through targeted movements to boost fitness and conditioning, to paddle stronger and gain better mobility and balance, we broke down everything from the pop-up to the cutback, working on training our bodies to better execute these moves.

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SHRED READY: SURF FITNESS MONTHLY FITNESS CLASSES

I've touched down back in the big smoker that is London and hot off surfing like a wildcat for the last few months, I have been carefully structuring a highly specific and bespoke surfing fitness workout, following on from the successful Shred Ready: Snow Fitness sessions of last year.  As the European summer surf season will soon be kicking off, whether or not you've been braving the baltic British seas and making the most of the winter swell, and whether you're a seasoned or novice surfer who spends plenty or not quite enough time in the water (like some of us land-locked surfers!), Shred Ready: Surf Fit is a bespoke workout that will improve your stamina and conditioning with highly targeted movements that work to boost your performance and ultimately enjoyment in the water.

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