SOPHIE EVERARD & VICTORIA PENDLETON ANNOUNCED AS FACES OF SWEATY BETTY'S SUMMER CAMPAIGN
“Friendship. The utterly limitless possibilities of what can be
achieved when women are supporting each other.”
Mad To Live are stoked to share that Founder Sophie Everard is fronting an inspirational campaign, “The Summer of Sisterhood” for the original instigators of girl power, inclusivity and bad-assery, Sweaty Betty, with one of her best friends, the incredible (and needs little introduction), multiple Olympic Champion, World Champion, horse-racing, alpinist and surfing fiend, Victoria Pendleton.
With a full stills campaign and video, girl power to the max is spread out across the UK and USA this summer!
“MAKE YOUR OWN RULES. IT’S YOUR JOURNEY SO YOU WRITE THE STORY.”
With a message of empowerment through the honest bonds of loving friendships, Sophie & Victoria loved shooting this campaign in Lanzarote, and are proud to be working with Sweaty Betty who share their ethos of girl power and loving friendships.
The campaign is live through Summer 2019, in-stores across the UK and the USA, and with activations occuring along-side.
Adventurers and great friends Victoria and Sophie in stores and across the website.
Check out the full interview on the Sweaty Betty home page with Sophie below!