Posts in PRESS
SOPHIE EVERARD & VICTORIA PENDLETON ANNOUNCED AS FACES OF SWEATY BETTY'S SUMMER CAMPAIGN

Mad To Live are stoked to share that Founder Sophie Everard is fronting an inspirational campaign, “The Summer of Sisterhood” for the original instigators of girl power, inclusivity and bad-assery, Sweaty Betty, with one of her best friends, the incredible (and needs little introduction), multiple Olympic Champion, World Champion, horse-racing, alpinist and surfing fiend, Victoria Pendleton.

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MY TAKE ON THE NORTH FACE: SHE MOVES MOUNTAINS MOVEMENT

I was stoked to ask to be a part of a movement by The North Face spearheaded by their phenomenal athletes including climbing prodigy the incredible Ashima Shiraishi and ultra runner Fernanada Maciel (who recently ran up and down Kilimanjaro in just over 10 hours...) amongst other ground-breaking women.  The campaign isn't just celebrating female explorers, but so to speak putting it's money where it's mouth is, supporting equal marketing spend between the sexes at the brand, product development for women, closing the gender pay gap amongst their athletes, and grants and charity partnerships to foster female exploration.

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AWESOME SUMMER ROAD TRIPS TO DO WITH YOUR GIRLFRIENDS WITH BILLABONG WOMENS

Summer is finally beginning to cast it's glow across what has been an unfathomably long and cold winter.  Buoyed up by sunny vibes and a road trip to California, I've penned a piece for my fav women's all-time rock n' roll surf brand, Billabong Womens, hot off the back of the launch of their New Wave collection inspired by Billabong's long-time heritage in surf and the wild and rad bonds of a badass crew of friends.  

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MAD TO RAVE: THE EVENT

A week ago Kreativ House (a rad new co-work space) in the heart of Hackney, East London hosted us for MAD TO RAVE: A showcase of all that is Mad To Live.  With a screening of the mini-short film by The Psychic Visions Collective, a collaboration with The Surf Experience, a gallery presenting the best of Mad To Live in action and live art with surf artist Harvey Saunders, an all-time party ensued, well-watered by our friends at BrewDog, Twisted Halo and Craft & Origin, and fuelled by delicious poke bowls from Lords of Poke.

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