Posts in MAD TO LIVE LOVES
SOPHIE EVERARD & VICTORIA PENDLETON ANNOUNCED AS FACES OF SWEATY BETTY'S SUMMER CAMPAIGN

Mad To Live are stoked to share that Founder Sophie Everard is fronting an inspirational campaign, “The Summer of Sisterhood” for the original instigators of girl power, inclusivity and bad-assery, Sweaty Betty, with one of her best friends, the incredible (and needs little introduction), multiple Olympic Champion, World Champion, horse-racing, alpinist and surfing fiend, Victoria Pendleton.

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A Throwback Thursday to a killer all-womens surf flick

Some four years ago the now defunct Nike 6.0 assembled the veritable who's who of women's surfing including current (3x) World Champion Carissa Moore, Malia Manuel, Lakey Peterson and Laura Enever into an all-star surf team.  Hot on the heels of the team formation came Leave A Message, the Jason Kenworthy directed all-girl shred flick which blew a multitude of minds and heralded the nu-wave of all-ripping, balls-to-the wall charging, aerial specialist girl surfers.

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