Posts in LIFESTYLE
SOPHIE EVERARD & VICTORIA PENDLETON ANNOUNCED AS FACES OF SWEATY BETTY'S SUMMER CAMPAIGN

Mad To Live are stoked to share that Founder Sophie Everard is fronting an inspirational campaign, “The Summer of Sisterhood” for the original instigators of girl power, inclusivity and bad-assery, Sweaty Betty, with one of her best friends, the incredible (and needs little introduction), multiple Olympic Champion, World Champion, horse-racing, alpinist and surfing fiend, Victoria Pendleton.

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THE SLUT PARADIGM

2018 is a whirring cauldron of topical discussions pertaining to women’s bodies.  On the one hand, hot off the back of global movements like #TimesUp, the post-Weinstein landscape, and not just in Hollywood, is seeing a wealth of positive change and action.  On the other side, the age-old double standard of women being branded with the word “slut” for sexual behaviours, when a man with similar behaviour may instead receive a pat on the back, and called a stud, is still prevalent.

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LET'S TALK ABOUT...SEX

A viral-video came to light recently that really caught my attention.  The roving (female) reporter spoke to random men in the street, asking them when they last had sex, giving them a high five for it, and if they orgasmed (another high give for that, yeaahhhhh bro).  She then went onto ask the satiated lovers if they knew if their female partners had too, orgasmed during their encounters?

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NOTES ON THE MODERN DAY HOOK UP

Where is better to find inspiration for new narrative than from one’s own experiences? As I have been single, charting the occasionally murky waters that can be the digital-heavy swipo-sphere of modern dating, it has only been now, at the dawn of my 30s, that I have had sustained single-time.  Having been in long-term relationships for the bulk of my life (heck, I like having a partner, someone to adventure with and chew the fat with on a Sunday over a stack of pancakes), off the back of the end of a recent long-term relationship I have been exploring the somewhat turbulent map of what it is to be a single woman in 2017.

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