Posts in FITNESS
SOPHIE EVERARD & VICTORIA PENDLETON ANNOUNCED AS FACES OF SWEATY BETTY'S SUMMER CAMPAIGN

Mad To Live are stoked to share that Founder Sophie Everard is fronting an inspirational campaign, “The Summer of Sisterhood” for the original instigators of girl power, inclusivity and bad-assery, Sweaty Betty, with one of her best friends, the incredible (and needs little introduction), multiple Olympic Champion, World Champion, horse-racing, alpinist and surfing fiend, Victoria Pendleton.

Read More
THE LONDON ADVENTURE GUIDE

Having spent plenty of time living in the Big Smoke, much to the bemusement of friends and acquaintances who often can't imagine me not within 10 feet of water, I became a dab hand over the years at sussing out the best adventures within the confines of the city.  Sometimes we can't always head to a mountain or the coast, it isn't realistic every single week, so for those of you starved for adventure, check out my guide below of my favourite adventures to have, all in or within an hour of London!

Read More
A WEEK WITH THE ACTION ACADEMY

I recently spent a week with the Nomads Camp at the Action Academy in the breathtaking town of Morzine in the French Alps.  I was galvanised by this unique concept, finding so much professional and personal inspiration whilst housed in the stunning year-long snow and summer resort.  My interest was immediately piqued when I read through the concept for the Nomads Camp: a working retreat so to speak, where a group of burgeoning/budding entrepreneurs/digital nomads are brought together to spend time on workshops to help with our respective businesses, listen to talks from like-minded business owners, hot-desk from the outrageously beautiful mountains, and pepper our working day with the radical activities all of us craft our lives around.

Read More
TRAIL FIT TRAINING PROGRAMMES

My collaboration with KEEN for the launch of their women's-specific all-terrain shoe, the Terradora, saw me create 3 separate training programmes to demonstrate the versatility of the shoe.  This was a super fun project, as I love to show that you don't always need access to a gym, you can make any space a place to have fun and train.  

Read More
PROJECT ROUND-UP: TRAIL FIT WITH KEEN

I was super psyched to connect with Keen some time ago, a US-founded adventure shoe company, partnering up on a project that is very close to my heart.  Keen, like myself, has it’s roots firmly entrenched in a genuine love of the outdoors and living an active life, with a healthy dose of adventure and connection to nature.   I live my life, both professionally and personally, in the persuit and existence of the activities and lifestyle that I adore so much ,and I believe this  rewards me with me so much, both physically and mentally.

Read More