SOPHIE EVERARD & VICTORIA PENDLETON ANNOUNCED AS FACES OF SWEATY BETTY'S SUMMER CAMPAIGN

Mad To Live are stoked to share that Founder Sophie Everard is fronting an inspirational campaign, “The Summer of Sisterhood” for the original instigators of girl power, inclusivity and bad-assery, Sweaty Betty, with one of her best friends, the incredible (and needs little introduction), multiple Olympic Champion, World Champion, horse-racing, alpinist and surfing fiend, Victoria Pendleton.

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FESTIVALS FOR 2019 THAT WON'T DISAPPOINT

As we begin to emerge from the chrysalis of winter, thick sweaters relegated to the back of our wardrobes, thoughts turn to warmer months, and with that, festival season honks it’s siren. Forget about the typical festivals you may be accustomed to, checked off your bucket list and snagged the t-shirt. We’ve rounded up a hot-list of radical festivals you may not have heard of to get your juices going!

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