WHY I: SOPHIE HELLYER

Sophie Hellyer is a woman on a mission.  The Westward Ho!, Devon raised surfer has been the poster child for British surfing during her career as a competitive athlete, contracts with global-leading surf brands, magazine covers and competition wins making for an illustrious career that has seen Sophie raise the profile of Britain’s surf industry and been a well-known, and liked, face of it.

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WHY I: BIG-WAVE SURFER ANDREW COTTON

Big wave surfing has been thrust into the mainstream public consciousness in recent years in no small part due to an unassuming small Portuguese fishing town by the name of Nazaré.  Visit this popular seaside town in a blustering Atlantic storm-saturated winter though, and you might bear witness some of the most unfathomably fearsome and shockingly enormous behemoths of waves ever recorded.

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THE SLUT PARADIGM

2018 is a whirring cauldron of topical discussions pertaining to women’s bodies.  On the one hand, hot off the back of global movements like #TimesUp, the post-Weinstein landscape, and not just in Hollywood, is seeing a wealth of positive change and action.  On the other side, the age-old double standard of women being branded with the word “slut” for sexual behaviours, when a man with similar behaviour may instead receive a pat on the back, and called a stud, is still prevalent.

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MY TAKE ON THE NORTH FACE: SHE MOVES MOUNTAINS MOVEMENT

I was stoked to ask to be a part of a movement by The North Face spearheaded by their phenomenal athletes including climbing prodigy the incredible Ashima Shiraishi and ultra runner Fernanada Maciel (who recently ran up and down Kilimanjaro in just over 10 hours...) amongst other ground-breaking women.  The campaign isn't just celebrating female explorers, but so to speak putting it's money where it's mouth is, supporting equal marketing spend between the sexes at the brand, product development for women, closing the gender pay gap amongst their athletes, and grants and charity partnerships to foster female exploration.

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